Barb issues tender for providers of big data
Barb, the industry’s standard for understanding what people watch, has issued the final part of its invitation to tender (ITT) for the next iteration of its a
Stay updated with breaking news from Broadcast Video. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Barb, the industry’s standard for understanding what people watch, has issued the final part of its invitation to tender (ITT) for the next iteration of its a
Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data
Despite the series’ global runaway success, the future of rich Australian content remains on a knife edge.
At the intersection of technological innovation and evolving consumer behaviours, 2024 is set to be a dynamic year marked by transformative trends that will shape the retail media and advertising landscape. From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, ex
BC’s audiences have declined in 2023, coming off a strong base the previous year thanks to a federal election and post-pandemic news cycle, with boss David Anderson’s pay packet going up 12 per cent in the year.