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Barb issues tender for providers of big data - Vimarsana News

Barb issues tender for providers of big data

Barb, the industry’s standard for understanding what people watch, has issued the final part of its invitation to tender (ITT) for the next iteration of its a

Barb opens tender for new data fusion initiative - Vimarsana News

Barb opens tender for new data fusion initiative

Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data

Heartbreak High is a global hit. So why aren't there more Aussie shows like it? - Vimarsana News

Heartbreak High is a global hit. So why aren't there more Aussie shows like it?

Despite the series’ global runaway success, the future of rich Australian content remains on a knife edge.

Source: smh.com.au
Nexxen reveals 'The Future of Media and Advertising: Key Trends You Need to Know' - Vimarsana News

Nexxen reveals 'The Future of Media and Advertising: Key Trends You Need to Know'

At the intersection of technological innovation and evolving consumer behaviours, 2024 is set to be a dynamic year marked by transformative trends that will shape the retail media and advertising landscape.  From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, ex

ABC stung by softer news cycle as payouts hit home - Vimarsana News

ABC stung by softer news cycle as payouts hit home

BC’s audiences have declined in 2023, coming off a strong base the previous year thanks to a federal election and post-pandemic news cycle, with boss David Anderson’s pay packet going up 12 per cent in the year.