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Peoplemeter extension in the Czech Republic

The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic. The two parties have been working together in measuring Czech audiences since 2002, with the latter originally Mediaresearch and now Nielsen Admosphere. According to the contract that ATO… ....

Czech Republic , Nielsen Admosphere , Association Of Television Operators , Television Operators , Adwind Kite , Return Path Data ,

Big-drinking Czechs bid to tackle problem of underage drinking

A study found the Czech Republic had one of the worst records in Europe for underage drinking, with just over 40% of 15-year-olds admitting they drink alcohol on a regular basis. ....

Czech Republic , Nielsen Admosphere , Petr Ba , Petr Freimann , University Olomouc , Malt Association , University Olomouc Department Of Physical Culture , Charles University , Dry February , Czech Beer ,