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In the spirit of the TRP Committee Report and Telecom Regulatory Authority of India (TRAI’s) recommendation dated 28.04.2020, M/s Broadcast Audience Research Council (BARC) has undertaken revision in its processes, protocols, oversight mechanism an
This comes after over a year of suspension of television news ratings following the controversy surrounding the alleged TRP (television rating points) scam which came to the fore in October 2020.
It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.
(Image credit: Getty Images) NEW YORK—The Media Rating Council has issued a statement that Nielsen had understated local viewing earlier this year, with smaller markets exhibiting the most problems. In May, the MRC had criticized Nielsen’s underreporting of national viewing during the pandemic and it is now reporting similar discrepancies in local viewing among the 56 local metered markets it studied. “The results show an overall understatement of reported viewing estimates, which is of a similar dimension to the understatements that were seen in the earlier set of national analyses c...