CX Decoded Podcast With Brian Clifton on Google Analytics 4
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
Source: cmswire.com
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CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.