Directory enquiries: Does the Yellow Pages have a future?
Directory enquiries: Does the Yellow Pages have a future? © PHOTO / RNZ Mediawatch Once a billion-dollar business, its critics claim the country’s most widely circulated publication is now a redundant and wasteful throwback to pre-digital times. But now under new management, the Yellow Pages has a digital plan.What’s the future for the once-ubiquitous directory whose fortunes mirror those of the news media? Households in and around Auckland have been getting the Yellow Pages on their doorsteps lately - but not everyone‘s pleased to get another copy of the distinctive book that’s tak...