How 5 chains are designing restaurants for a digital future
First published on Drive-thru has long been the bread and butter for major U.S. restaurant chains, but the pandemic has accelerated diner engagement with digital channels — offering opportunities for QSRs to integrate loyalty programs and new technology with the drive-thru lane, as well as an opening for fast casual brands to create mobile-only drive-thrus. This boost in digital spending, along with widespread dining room restrictions, has also led to steep declines in on-premise traffic, forcing restaurants to rethink how to best use their real estate footprints to cater to the consumer ...
Source: constructiondive.com