Pakistan has long grappled with the challenge of implementing effective tobacco control measures. Recently, numerous prominent civil society groups and public health advocates have voiced their concerns about the consistent violation of tobacco.
Dozens of families have left their homes in Shakar Dara and Guldara districts north of Kabul over the last few weeks following a dramatic surge in security threats and amid intensifying Tal
In this paper, we share background on the ‘Big Tobacco, Tiny Targets’ campaign, three short case studies from countries where the campaign had a substantial policy impact, keys to campaign success and campaign challenges. The campaign which demonstrated that the world’s biggest tobacco companies are targeting the world’s youth with tobacco marketing and advertising can be adapted by others in their tobacco control policy campaigns.
The point-of-sale (POS), places where consumer goods are sold, is an important platform for marketing tobacco. Greater exposure to tobacco advertising and promotion at POS is associated with a greater likelihood of smoking among youth.1 2 In the USA, POS that adolescents visit regularly display more tobacco advertising than POS in the same community that are less popular with youth.3
In 2015, the Campaign for Tobacco-Free Kids (Tobacco-Free Kids), a US-based non-profit advocacy organisation focused on reducing tobacco use globally, collaborated wit