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The country's tourism and hospitality industry was still able to "adapt, restrategize, and thrive" (ART) despite being among the hardest hit by the ongoing pandemic as shown in this year's prestigious Virtus Award. (Photos from Hotel Sales and Marketing Association) Organized by the Hotel Sales
COVID-19 may have cramped the style of the hospitality industry, but it has also enabled its many players to “adapt, restrategize, and thrive [ART].” Okada Manila, this year’s Virtus Awardee as the “Most Resilient Business-Property,” for instance, tapped e-commerce channels like Lazada and Shoppee to increase its revenues, supplementing its…