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IT’S that time of the year again, when the best of the best in sales and marketing in the hotel industry will be recognized for their excellence in their professional skills and outstanding marketing campaigns. The Hotel Sales and Marketing Association of the Philippines (HSMA), led by some of the…
Domestic travel remains strong despite complaints by travel agencies and local tourists about the rising cost of vacationing in the country due to higher room rates and increased airfares. In an interview on the sidelines of the Virtus Awards launch of the Hotel Sales and Marketing Association (HSMA), where he…
STAKEHOLDERS in the hotel industry doubt a shortage of properties in their industry and believe more investors are confident in opening up new accommodation establishments. In an interview with the BusinessMirror, Hotel Sales and Management Association (HSMA) president Loleth So said, “We believe there will be no shortage in hotel…
It was a night of recognition and appreciation as the Hotel Sales and Marketing Association (HSMA) gathered to acknowledge the winners of the Virtus Awards, the annual peer-recognition event. Held at the City of Dreams last November 9, 2023, the 2023 Virtus Awards featured “Beyond the Bottom Line” and recognized…
The Hotel Sales and Marketing Association's (HSMA) Virtus Awards has opened its ninth edition to honor and recognize the outstanding sales and marketing performances of associates, supervisors, managers, and leaders of Philippine hotels and resorts.