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David Bauder July 20, 2021 - 6:35 PM NEW YORK - Shark Week just finished its 33rd edition on Discovery, a television event so old that one advertising executive joked it could have its own children. But some recent research illustrated its potency in bringing new viewers to the network, something increasingly important in an era where television networks and streaming services are competing furiously for eyeballs. A study by LG Ads found that during Shark Week last year, 37% of the people who tuned in hadn't watched Discovery at any point during the previous month....

NEW YORK (AP) — Shark Week just finished its 33rd edition on Discovery, a television event so old that one advertising executive joked it could have its own children. But some recent research illustrated its potency in bringing new viewers to the network, something increasingly important in an era where television networks and streaming services are competing furiously for eyeballs. A study by LG Ads found that during Shark Week last year, 37% of the people who tuned in hadn't watched Discovery at any point during the previous month. That phenomenon was more pronounced for National Geogr...

More from TV Club Resident Evil: Infinite Darkness (Netflix, 3:01 a.m., complete first season): “With so much working against it, it would be easy to assume that Resident Evil: Infinite Darkness is also bad, seeing as how it’s a throwback to an era that nobody wants to remember, and yet… it’s not. Nobody is going to confuse it for high art, certainly, but what didn’t really work in video games and what didn’t make sense in the Milla Jovovich-led movies surprisingly does work as a CG four-episode TV show. Infinite Darkness has room to get through a somewhat complicated plot invo...