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British American Tobacco Plc released Thursday the preliminary results of its latest research study, this time evaluating its oral nicotine product Velo of R.J. Reynolds Tobacco Co.
Researchers from BAT Rothman unveiled new data Tuesday showing the positive long-term effects of switching completely from cigarettes to glo, BAT's tobacco heating product (THP). This is is the first yearlong study on glo to assess the impact of switching entirely from cigarettes to THPs for adult consumers in a real-world setting.