Tillamook leans into cheesy, premium brand positioning to grow into frozen food aisle
Dairy producer co-op Tillamook County Creamery Association is taking its premium and cheesy message to the frozen food aisle, adding mac and cheese and pizzas offerings, as the company continues to explore opportunities to expand its presence geographically and throughout the grocery store, the organization’s senior director of category growth, Stephanie Carson, told FoodNavigator-USA.