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NAB attendees with their curiosity peaked by ChatGPT had loads of AI-related questions for vendors and the cloud, virtual production and FAST channels dominated other conversations in the annual Las Vegas convocation. Pictured: Brainstorm combined camera feeds from talent in front of a green screen and an LED wall into one screen (upper right) at its NAB booth.
TV stations are still putting most of their dollars into on-prem hardware for master control functions, with their cloud investments aimed at OTT and disaster recovery. Pictured: Imagine recently partnered with Vizrt to integrate its cloud playout software with Vizrt’s live production tools.
Public cloud platforms aren’t yet ready to handle playout of local TV stations, but a new generation of hubbing strategies offers high-performance, cost-effective solutions for large and even small groups intent on modernizing master control.