Spotify's new pay-to-play business model: Who wins, and who loses?
John Hawkins and Ben Freyens and Michael James Walsh January 7, 2021 Source: Unsplash/sgcdesignco. Spotify offered the promise that, in the age of digital downloads, all artists would get paid for their music, and some would get paid a lot. Lorde and Billie Eilish showed what was possible. Lorde was just 16 when, in 2012, she uploaded her debut EP to SoundCloud. A few months later, Sean Parker (of Napster and Facebook fame) put her first single, Royals, on his popular Spotify Hipster International playlist. The song has sold more than 10 million copies. Eilish’s rags-to-riches story is a...
Source: smartcompany.com.au