Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
Feature second only to having the ability to stream content from an online video service via a pay-TV service
Source: tvtechnology.com
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Parks Associates: 46% of Pay-TV Subscribers Are Interested in the Ability to Control Smart Home and Security Solutions Through Their TV Service
Consumer research study provides insights into shifting consumer preferences and new revenue opportunities for OTT and pay-TV services DALLAS, Feb. 6, 2024…
Source: biztoc.com
Churn Rate for U.S. Streamers Hits 47 Percent
A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel a subscription.
Source: worldscreen.com
Parks Survey: Annual Streaming Churn Rate Hits 47%
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
Source: tvtechnology.com