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Queensland wineries debut Vine and Shine Trail to boost regional engagement Vine and Shine Trail immersive website, campaign and supporting influencer and events program of work all about lifting awareness of Queensland's wine regions Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.   The Queensland Wine Industry Association (QWIA) in partnership with Wine Australia and Tourism and Events Queensland has officially launched their first of...

December 15, 2020 3:12 The Queensland Wine Industry Association (QWIA) has partnered with Wine Australia and Tourism and Events Queensland for a new tourism campaign, the ‘Vine and Shine Trail’. The first official tourism experience from QWIA was developed with Red Havas, H Commerce and Havas Blvd to encourage both local and international visitors to visit the state’s six key wine regions. The ‘Vine and Shine Trail’ connects more than 70 wineries and cellar doors across the Queensland, with Red Havas, H Commerce and Havas Blvd delivering the campaign which includes PR, social activ...