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Surfs Up! Mid-sized Cos Catch the PE/VC Wave

Mid-sized consumer brands — from packaged foods and liquor to personal care — are turning top draws for investors, with a dozen raising funds from large private equity (PE) and venture capital (VC) firms in the past three to four months.

South-africa , Whiskey , Mpumalanga , Hindustan , India-general- , India , Singapore , Shivam-ginglani , Mithil-lodha , Kannan-sitaram , Dino-morea , Dabur

private equity: Surfs up! Mid-sized companies catch the PE/VC wave

Executives said the fresh round of investments is playing out for brands that are either occupying niches or already taking market share from established brands. The list includes Dairy Classic and NIC ice creams, SkinQ dermo-cosmetics, Grameen Kulfi, Fresh Press juices, Woodsmen Mountain Whiskey, Yu instant foods and Natch snacks, among others.

Whiskey , Mpumalanga , South-africa , Singapore , Lucknow , Uttar-pradesh , India , Hindustan , India-general- , Mithil-lodha , Dino-morea , Kannan-sitaram

Delhi-based liquor startup 'Woodsmen Mountain Whiskey' secures Rs 12.5 cr in Series A funding round

A significant aspect of this funding round is the approximately 10% participation from the core team of Ginglani Distillers, the parent company of Woodsmen Mountain Whiskey. This team includes Joseph Jacob (Ex-AB InBev), Sunil Thakur (Ex-Paul John), and Harpreet Bali (Ex-DS Group).

Bombay , Maharashtra , India , Delhi , Paul-john , Nitin-kaushal , Shantanu-deshpande , Shivam-ginglani , Chakradhar-gade , Nikhil-vora , Finfirst-group , Founder-of-bombay-shaving-co