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Mid-sized consumer brands — from packaged foods and liquor to personal care — are turning top draws for investors, with a dozen raising funds from large private equity (PE) and venture capital (VC) firms in the past three to four months.
Executives said the fresh round of investments is playing out for brands that are either occupying niches or already taking market share from established brands. The list includes Dairy Classic and NIC ice creams, SkinQ dermo-cosmetics, Grameen Kulfi, Fresh Press juices, Woodsmen Mountain Whiskey, Yu instant foods and Natch snacks, among others.
Cybersecurity startup Scrut Automation, luggage maker Assembly, juice chain The Fresh Press and ONDC rails infrastructure platform Plotch.ai secured early-stage funding, the companies said on Tuesday. Scrut ......
The Fresh Press secures funding from GCCF, planning to expand to 150 stores with a focus on health-conscious products. It aims for Rs 15 crore revenue in FY25, with shop-in-shop stores showing better profitability.