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Uoma Beauty Double Take Contour Stick âUomaâ means âbeautifulâ in Igbo (a common language spoken in Nigeria), a name well suited for a brand committed to rewriting the rules of inclusivity and diversity in beauty. Founded by beauty industry veteran Sharon Chuter, Uoma is inspired by self-expression, colorful living and Chuterâs own African pride. For example, the brandâs Say What?! Foundation is available in 51 different shades, and each of its Badass Icon Matte Lipsticks (which we named the best moisturizing matte lipstick of 2021) are named in honor of an influential Black woman. Uoma Beauty Double Take Contour Stick ($40;