YouTube announces week-long shoppable holiday livestreams
YouTube is gearing up for Christmas mania with confirmation that the YouTube Holiday Stream and Shop will host seven days of shoppable livestreams from November 15.
Source: thedrum.com
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Walmart, so Yummy Team up on New Cooking Show With Shoppable Content
Walmart is partnering with So Yummy, the maker of viral food content videos, on shoppable recipes. This is Walmart's latest foray into next-gen e-commerce strategies, including livestream shopping. So Yummy earns 350 million monthly video views on social media, and broadcasts to 40 million homes. Walmart is teaming up with So Yummy, a media brand behind a slew of viral online food videos, to create shoppable content. So Yummy, a subsidiary of First Media, will air 10 episodes of a new reality show called Unbox'd beginning on May 17 alongside the retail giant. The program will feature social m...
Source: businessinsider.com