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Do you know what sets Pinterest Traffic Avnerance apart from other platforms in the world of digital marketing? We’re constantly looking for the holy grail of website traffic, and Pinterest seems to be wielding a unique wand in this regard. How does it manage to turn the tide and create an avalanche of traffic for […]
Are you curious about the social media platform that millennials preferred the most in 2022? Among the plethora of options available, which one took the lead in capturing the hearts and minds of this tech-savvy generation?According to a thorough analysis of social media usage among millennials, Instagram emerged as the clear winner in 2022 and […]
Last year, ‘lipstick brother’ Li Jiaqi sold almost $2bn of products on China’s Singles’ Day. With the likes of TikTok running headlong into the shoppable space, the number of similar stories will only increase. Is this the year of shoppable media? And if it is, how can smart brands get involved? We asked five experts from The Drum Network.
Swedish bank Klarna was pivotal in the birth of the booming Buy Now Pay Later (BNPL) category. But with competition in the sector heating up, its chief marketing officer is keen to ditch the BNPL association and show the company’s bigger ambitions to be a global retail bank and one-stop-shop for e-commerce.
Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye Daffarn lays out how to stay on the right side of that divide.