Klarna Doesn't Want To Be A 'Buy Now Pay Later' Brand
Swedish bank Klarna was pivotal in the birth of the booming Buy Now Pay Later (BNPL) category. But with competition in the sector heating up, its chief marketing officer is keen to ditch the BNPL association and show the company’s bigger ambitions to be a global retail bank and one-stop-shop for e-commerce.
Source: thedrum.com