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If you’re a marketing executive within an IT company and are undecided about using webinars as a tool for lead generation, don’t be. Webinars are the most cost-effective way to engage with your prospects while also generating and educating new leads about your technology solutions. According to a 2019 research report by the Content Marketing Institute, 57% of B2B marketers use webinars. Out of this number, 11% said they used it to convert leads into sales. Another survey conducted by Wyzowl revealed that 87% of marketers found webinar marketing to be highly effective. What is a webinar? A webinar is simply an online event that allows you to showcase your products or services to create awareness, generate leads, and increase sales. ....