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As video streaming starts showing signs of profitability in the medium term, MultiChoice is positioning ShowMax to benefit from an expected boom in Africa to help it achieve an ambitious target of doubling total subscribers to 50m in five years.
"It was explosive so it is my duty as a seasoned host to get to the root of everything."
Showmax 2.0 will help the firm arrest the subscriber decline in core product DStv, says MultiChoice CEO Calvo Mawela.
MultiChoice shows resilient operational performance and reveals ambitious expansion plans in the first half of FY24.
Showmax has emerged as the frontrunner in Africa’s streaming market, securing a commanding 40% market share, according to Omdia Research. This significant development marks a turning point in the region’s streaming landscape, with Showmax strategically positioning itself as the preferred choice for viewers. Showmax’s success is not sudden but the culmination of deliberate efforts and […]