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Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.
SHR Group is the leading provider of innovative and intelligent technology solutions for the hospitality industry. With a focus on driving revenue and enhancing guest experiences, we offer a comprehensive suite of tools and services designed to help hotels and resorts optimize their operations, understand their guests more and increase profitability.
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1. While OTAs and hotels have a mutually beneficial relationship, the Hotel Industry Trends Report 2024 exposes for the first time the way a recent influx of marketing spend from OTAs is fast reducing hotels’ share of direct bookings. The share of reservations represented by direct bookings fell from 39% to 38%1 in 2023, having been stable for two years foll...
Speaking at HITEC 2023 tech pioneer Frank Reeves, will explain how AI creates happier guests and increases hotel profitability.