Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
By Megan Tatum2021-02-19T10:49:00+00:00 Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home? Huang Wei delicately holds a strip of dried persimmon up to the camera and smiles. Better known as Viya to her online viewers, the 35-year-old has teamed up with producers in China’s Shanxi province to help them sell packs of their sweet orange fruit online. She talks quickly and confidently about the product, sales visibly clocking up in the corner of the screen, as a stream of questions and respons...
Source: thegrocer.co.uk