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At the white house. >> president barack obama: we will not be able to solve our problems if we are distracted by side shows and carnival barkers. we live in a serious time right now, and, we have the potential to deal with the issues that we confront in a way that will make our kids and our grandkids and great grandkids proud. and i have every confidence that america, in the 21st century, is going to be able to come out on top like we always have. but, we'll have to get serious to do it. and i know there will be a segment of people for which, no matter what we put out the issue will not be put...

Each other. we're not going to be able to do it if we just make stuff up and pretend that facts are not facts. we're not going to be able to solve our problems if we get distracted by side shows and carnival barkers. >> with us, savannah guthrie and michael isikoff, nbc's chief national investigative correspondent. savannah, first to you, that was quite a moment in the briefing room. why did the white house finally decide to do this? aren't they risking creating a further distraction from very important issues? >> reporter: well, that was the debate that has gone on among white house aides for...

It was already confirmed repeatedly the president is a natural born citizen of the united states, born in the state of hawaii, and we all knew it. but with the so-called birther debate making headlines it appears the president says it is a distraction from the real issues. >> well not be able to solve our problems if we get distracted by side shows and carnival barkers. we have had every official in hawaii, democrat and republican every news outlet that has investigated this, confirmed that, yes, in fact, i was born in hawaii august 4, 1961. >> white house posted the president's "long form," b...

Before and is he willing to apologize in stead of taking credit for this step. >> and the questions of his own background, he's also got to answer that, as it's put on the other foot. michael isikoff, thank you so much. >> thank you. we're going to bring in our company shortly on all of this, first our tweet of the day comes from former u.s. treasury and white house official tony fratto who wrights, so the president is playing his "trump" card. we'll be right back. >> we just make stuff up and pretend that facts are not facts. we're not going to be able to solve our problems if we get distra...

There's one important ingredient that hasn't changed: better taste. [ female announcer ] eggland's best. better taste. better nutrition. the beer egg. yes, i was born in hawaii. i know that there will be a segment of people for which no matter what we put out this issue will not be put to rest. but i'm speaking to the vast majority of the people and the press. we don't have time for this silliness. we can't our problems? we get distracted by side shows and carnival barkers. >> i am really honored frankly to have played such a big role in hopefully getting rid of this issue.