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By Lisa Pafe Feb 03, 2021 The COVID-19 pandemic impacts our attention spans both negatively and positively. In a world of digital distractions, our customers already suffer from a lack of focus due to multi-tasking, stress, information overload, and Fear of Missing Out (FOMO). Proposal content must speak to Source Selection Evaluation Board (SSEB) officials dealing with the disruptions caused by working at home and the resulting pandemic meeting fatigue. Targeted information Federal government contractors must adjust best-practice techniques in our new normal. Verbalizing and writing succinct, high-quality information nuggets grabs and holds wandering minds and is central to perform effective capture and to write winning proposals. High quality begins with understanding the customer and tailoring content to their values, constraints, risks, and hot buttons. ....