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Late one night, South African journalist Simon Allison woke up his wife with an idea: a weekly African newspaper for Africans, distributed via WhatsApp. She told him to go back to sleep, and “keep it for the morning”. But that was the birth of The Continent, in the middle of the pandemic.
Even though it's published as a PDF file and distributed on a messaging platform, The Continent feels like an old-fashioned newspaper: Catchy headlines, short stories, reported pieces and interviews
Late one night, South African journalist Simon Allison woke up his wife with an idea: a weekly African newspaper for Africans, distributed via WhatsApp
And it's free, available only via WhatsApp, the most widely used messaging system in Africa.
Late one night, South African journalist Simon Allison woke up his wife with an idea: a weekly African newspaper for Africans, distributed via WhatsApp. That was the birth of The Continent, in the middle of the pandemic.