How major publishers are driving revenue with brand lift measurement
How major publishers are driving revenue with brand lift measurement While many advertisers are back to spending money in Q4, many are also continuing to be very cautious with their budgets. And some haven’t committed spend for 2021 at all. Now as Google Chrome’s sunset of third-party cookies promises to weaken traditional insight tools, many publishers are looking for new data-led strategies to entice agencies and clients to bring them next year’s business. Brand lift measurement — that is, campaign effectiveness measures that include brand awareness, considerat...
Source: digiday.com