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Following a competitive pitch process, The University of Southern Queensland has appointed independent creative agency Emotive to lead its brand strategy and campaign work.
May 11 2021, 9:00 am | BY Ricki Green | 20 Comments Creative agency Emotive has today announced the appointment of Dan Mortensen as head of design and Sam Jones as junior designer. Mortensen joins Emotive from Clemenger BBDO, where he led the design team for nearly seven years. For Emotive, it marks a renewed focus on design and is a sign of their commitment to becoming one of the top creative agencies in Sydney, as well as of the agency’s continuing momentum. Says Michael Hogg, managing partner and head of strategy: “Design is fundamental to everything we do and elevating our o...
Emotive hires former Clemenger BBDO design head May 11, 2021 10:47 Emotive has announced two new hires in its design department, leading with the appointment of Dan Mortensen in a newly formed head of design role. Mortensen was most recently head of design at Clemenger BBDO, a role he held for seven years. He’ll be joined at creative agency Emotive by a new junior designer, Sam Jones. Daniel Mortensen ADVERTISEMENT Emotive managing partner and head of strategy, Michael Hogg, said Mortensen is a natural leader who is the right person for Emotive. “Design is fundamental to everything we do...
April 29 2021, 9:54 am | BY Ricki Green | 2 Comments Following a competitive pitch, Galderma Australia, one of the world’s leading skin care companies has appointed Emotive as strategic and creative agency across its range of consumer brands including Cetaphil, Benzac, and Loceryl. The first campaign for Cetaphil, ‘Hype-Free Skincare’, launches today. Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn’t mak...
April 29, 2021 11:17 A beauty influencer has entered the Influencer Protection Program after hiding from her followers that she’s not actually using the expensive skin care products and multi-step routines she has been recommending to them, but has actually been keeping it simple with Cetaphil. The new campaign is the first from Emotive after Galderma Australia appointed it the strategic and creative agency for its portfolio of consumer brands including Cetaphil, Benzac, and Loceryl, following a competitive pitch. The campaign recognises that whilst Cetaphil has been a staple in Australia...