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(Bloomberg) -- Arm Ltd. Chief Executive Officer Rene Haas, gearing up for the biggest initial public offering of the year, is pitching investors on a pivot.Most Read from BloombergApple’s iPhone 15 Debut Includes Higher Price on Top ModelApple iPhone 15 Event Will Tout Enhanced Camera, Titanium FinishBP CEO Looney Quits Over Past Relationships With ColleaguesThe Mighty American Consumer Is About to Hit a Wall, Investors SayTrudeau Is Stuck in India With Faulty Aircraft After Hearing Criticism Fr

The SoftBank-owned company, which for decades has defined how mobile phones operate, is grappling with geopolitical and commercial complexities as it prepares to go public this week.

This "purpose-built approach" seeks to address the urgent needs of companies making cloud computing, internet-connected technology and more.

The American CEO of Arm, a British company owned by a Japanese tech conglomerate, must juggle the needs of chip-making customers who are battling each other.

Ahead of a landmark public listing, one of the UK's biggest success stories is facing an identity crisis