For Mobile beermaker, 2020 made rebirth a complex brew
MOBILE, Ala. (AP) — “Rebranding during COVID was not a great decision,” deadpans...
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MOBILE, Ala. (AP) — “Rebranding during COVID was not a great decision,” deadpans...
For Mobile beermaker, 2020’s upheavals made rebirth a complex brew Updated Jan 07, 2021; Posted Jan 07, 2021 Serda Brewing cofounder John Serda, left, has been working with "gypsy brewer" Simon Sothras, right, since early summer.Lawrence Specker | LSpecker@AL.com Facebook Share “It was not,” agrees John Serda, straight-faced. Then the two crack up. In part it’s happy laughter, and with good reason: After a tough effort to reinvent itself, Serda Brewing is putting new beers on store shelves. There’s another note in there too: They’re laughing the way people do when they’ve been...