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When it comes to successful marketing, brands need to be a unifying force in an increasingly divergent world
Marketing industry is at a turning point as companies shift their focus towards brand marketing, a key strategy for long-term growth, moving away from previously dominant performance marketing.
Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.
The iconic Hong Kong fast-food chain, Café de Coral, has launched a new brand campaign to reconnect with all walks of life in the city through three heart-warming stories. The new campaign ‘A taste of togetherness’, created by dentsumcgarrybowen and Carat, comes not only from the heart of the brand
Dentsu International Hong Kong has announced the appointment of Napoleon Biggs as Chief Consultant, effective immediately. Biggs will report to Simone Tam, CEO, dentsu International Hong Kong.