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Bed Bath & Beyond Chief Executive Mark Tritton says shoppers are increasingly skipping the national brand names and looking to try private labels.
Dive Brief: Bed Bath & Beyond on Wednesday outlined a plan to launch at least eight private labels this year within the bed, bath, kitchen and dining, storage and organization, and home decor categories. The home goods retailer said six of the eight brands will launch in the first six months of its fiscal year, according to a company press release. The first of the brands, Nestwell, is set to launch later this month and will feature bedding and bath products. The retailer will relaunch bath brand Haven in April, and debut Simply Essential, which will focus on household products. The announcem...
NEW YORK - Bed Bath & Beyond will launch a slew of new store brands to lure younger customers in a bid to energize sales at the home retail chain.Th...
Bed Bath & Beyond will begin selling eight new store brands this year, six of them in the first half of 2021.