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How three publishers leveraged the funnel to grow reader revenue

How three publishers leveraged the funnel to grow reader revenue
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

Prathita Putra , Josephine Tay , Lee Chin , Chia Lun Huang , Lissa Cupp , Tempo Media Group , Sin Chew Media Corporation , Blue Engine Collaborative , Facebook Accelerator , Facebook Journalism Project , Reader Revenue Accelerator , Tan Lee Chin , Sin Chew Media , Sin Chew , Commonwealth Magazine , Learning Director , Atempo Media , Digital Business ,

Building loyalty and revenues from younger readers through local content


Be fast, be first, but most importantly, be local and make content relevant to younger readers. This will enable publishers to connect with their readers, produce the right journalism products, and build loyal subscribers who are willing to pay, said a panel of experts who observed success with revenue-generating ideas during the pandemic.
Damian Radcliffe, University of Oregon Professor; Bonnier News Local editorial director Pia Rehnquist, and Sin Chew Media COO Tan Lee Chin joined SPH Radio’s Michelle Martin in discussing clever ideas for generating reader revenue at the Asian Media Leaders eSummit 2021 recently.
“Focus on what the readers want and build loyalty. Without loyalty, you can’t manage anything,” said Rehnquist of Bonnier. The Swedish group, which includes 42 newly acquired local and regional newspapers, gained 10 500 paying digital subscribers in 2020 by strengthening its local focus. ....

Michelle Martin , Lee Chin , Damian Radcliffe , Pia Rehnquist , World Association Of Newspapers , University Of Oregon Professor , Oregon Professor , Bonnier News Local , Sin Chew Media , Tan Lee Chin , Asian Media Leaders , Sin Chew Daily , Sin Chew , World Association , News Publishers , மைக்கேல் மார்டின் , லீ கன்னம் , டாமியன் ராட்க்ளிஃப் , உலகம் சங்கம் ஆஃப் செய்தித்தாள்கள் , பல்கலைக்கழகம் ஆஃப் ஓரிகந் ப்ரொஃபெஸர் , ஓரிகந் ப்ரொஃபெஸர் , பாவம் மெல் மீடியா , பழுப்பு லீ கன்னம் , ஆசிய மீடியா தலைவர்கள் , பாவம் மெல் தினசரி , பாவம் மெல் ,