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68 percent of news website readers are first-time visitors: Piano

68 percent of news website readers are first-time visitors: Piano
2021-04-26. Donât underestimate the power of email, which is 2.5 times more effective in acquiring subscribers than users going directly to site (and donât be afraid to ask readers to pay!), says Piano.
| April 26, 2021
The humble email is proving to be an important marketing tool for news publishers. Figures disclosed by Piano during WAN-IFRAâs recent Asian Media Leaders eSummit showed that emails â whether direct from publisher or containing links shared by others â had a 0.62 percent conversion rate, higher than direct access (0.24 percent), referral by Google e.g. Google Search, Google News (0.16 percent) or Facebook (0.06 percent) methods. ....

Tim Rowell , Asian Media Leaders , Google News , General Manager , நேரம் ரோவெல் , ஆசிய மீடியா தலைவர்கள் , கூகிள் செய்தி , ஜநரல் மேலாளர் ,

Building loyalty and revenues from younger readers through local content

Be fast, be first, but most importantly, be local and make content relevant to younger readers. This will enable publishers to connect with their readers, produce the right journalism products, and build loyal subscribers who are willing to pay, said a panel of experts who observed success with revenue-generating ideas during the pandemic.
Damian Radcliffe, University of Oregon Professor; Bonnier News Local editorial director Pia Rehnquist, and Sin Chew Media COO Tan Lee Chin joined SPH Radio’s Michelle Martin in discussing clever ideas for generating reader revenue at the Asian Media Leaders eSummit 2021 recently.
“Focus on what the readers want and build loyalty. Without loyalty, you can’t manage anything,” said Rehnquist of Bonnier. The Swedish group, which includes 42 newly acquired local and regional newspapers, gained 10 500 paying digital subscribers in 2020 by strengthening its local focus. ....

Michelle Martin , Lee Chin , Damian Radcliffe , Pia Rehnquist , World Association Of Newspapers , University Of Oregon Professor , Oregon Professor , Bonnier News Local , Sin Chew Media , Tan Lee Chin , Asian Media Leaders , Sin Chew Daily , Sin Chew , World Association , News Publishers , மைக்கேல் மார்டின் , லீ கன்னம் , டாமியன் ராட்க்ளிஃப் , உலகம் சங்கம் ஆஃப் செய்தித்தாள்கள் , பல்கலைக்கழகம் ஆஃப் ஓரிகந் ப்ரொஃபெஸர் , ஓரிகந் ப்ரொஃபெஸர் , பாவம் மெல் மீடியா , பழுப்பு லீ கன்னம் , ஆசிய மீடியா தலைவர்கள் , பாவம் மெல் தினசரி , பாவம் மெல் ,

68 percent of news website readers are first-time visitors: Piano

68 percent of news website readers are first-time visitors: Piano
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

Tim Rowell , Asian Media Leaders , Google News , General Manager , நேரம் ரோவெல் , ஆசிய மீடியா தலைவர்கள் , கூகிள் செய்தி , ஜநரல் மேலாளர் ,

Investigative journalism and lean workflow propel Italy's new Domani towards subscription target

Investigative journalism and lean workflow propel Italy’s new Domani towards subscription target
2021-04-21. Launched in the midst of the pandemic, Domani is on track to reach its paid subscription goal, with young adults making up a quarter of its readers.
| April 21, 2021
Above image:
Editoriale Domaniâs Editor-in-Chief Stefano Feltri, presents the newspaperâs start-up journey and strategies at the Asian Media Leaders eSummit 2021.
Domani is among the very few newspapers in the world that started publication during the pandemic. Its publisher, media mogul and former owner of La Repubblica, Carlo de Benedetti, and his start-up team believed people would pay for high-quality journalism. ....

Saudi Arabia , Matteo Renzi , Guiseppe Conte , Debbie Goh , Carlo De Benedetti , Stefano Feltri , Department Of Culture , California University Of Pennsylvania , Editoriale Domani , Editor In Chief Stefano Feltri , Asian Media Leaders , Prime Minister Guiseppe Conte , Dopo Domani , California University , Bill Poorman , சவுதி அரேபியா , மேட்டியோ ரென்சி , கைஸ்ப் கொண்டே , டெப்பி கோ , கார்லோ டி பெநிடெடீ , துறை ஆஃப் கலாச்சாரம் , கலிஃபோர்னியா பல்கலைக்கழகம் ஆஃப் பென்சில்வேனியா , ஆசிய மீடியா தலைவர்கள் , ப்ரைம் அமைச்சர் கைஸ்ப் கொண்டே , தோப்போ தொமானி , கலிஃபோர்னியா பல்கலைக்கழகம் ,

Managing media companies in uncertain times

Managing media companies in uncertain times
2021-04-21. Industry leaders recently shared how they are powering the transition to new business models, reframing organisational culture and making the case for more diversity, equity and inclusion during a panel session at our recent Asian Media Leaders eSummit.
| April 21, 2021
Above image: Post-pandemic, a majority of the staff of Sweden’s NWT Media wants to alternate between working from their regular workplaces and their homes, said Victoria Svanberg, President of NWT.
By Alysha Chandra
âWhen you are handling a company in a time of crisis, the positive way to look at it is that you actually have a carte blanche on doing anything that needs to be done to change,â said Meidyatama Suryodiningrat, President Director of Antara Indonesia, framing the issues to be discussed in this session of the Asian Media Leaders eSummit 2021.Â ....

New York , United States , France General , Jakarta Raya , Glenn Van Zutphen , Sophie Gourmelen , Le Parisien , Alysha Chandra , Meidyatama Suryodiningrat , Le Parisien Gourmelen , Founder Of Vanmedia Group , Victoria Svanberg , President Director , Antara Indonesia , Asian Media Leaders , Polaris Media , Managing Director , Code Source , New York Time Daily , Managing Director Publisher , Vanmedia Group , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , பிரான்ஸ் ஜநரல் , ஜகார்த்தா ராய , லெ பறிசிேன் ,