Prism+ air con ad featuring Xia Xue deemed 'not acceptable' due to 'greenwashing' claims
A Prism+ spokesperson said the ad was supposed to be "playful and tongue-in-cheek".
Stay updated with breaking news from Singapore Code. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
A Prism+ spokesperson said the ad was supposed to be "playful and tongue-in-cheek".
Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners.
The advertisement claimed that using PRISM+'s air-con model was the "best tip" to "save Earth", said the Advertising Standards Authority of Singapore.
SINGAPORE — Singapore's advertising standards watchdog has deemed some of the claims made in an advertisement by electronics retailer Prism+ "not acceptable".
Singapore News - The Republic’s advertising standards watchdog has deemed an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air conditioners, in what is the first case of its... Read more at www.tnp.sg