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Prism+ air con ad featuring Xia Xue deemed 'not acceptable' due to 'greenwashing' claims

A Prism+ spokesperson said the ad was supposed to be "playful and tongue-in-cheek". ....

National University Of Singapore , Singapore General , Wendy Cheng Xia Xue , Ang Peng Hwas , Advertising Standards Authority Of Singapore , Business School , Centre For Governance , Advertising Standards Authority , Zero Smart Air Con , Wendy Cheng , Xia Xue , Straits Times , National University , Singapore Code , Advertising Practice ,

Prism+ air-con ad deemed 'greenwashing' by Singapore watchdog; company defends it as 'tongue-in-cheek'

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. ....

United Kingdom , Hong Kong , Wendy Cheng , Ang Peng Hwa , Advertising Standards Authority Of Singapore Asas , Britain Advertising Standards Authority , Etihad Airways , Consumers Association Of Singapore , Air France , Advertising Standards Authority , Straits Times , Singapore Code , Advertising Practice , Professor Ang , Consumers Association , Green Washing ,

Aircon ad featuring Xiaxue to 'save Earth' banned due to misleading claims

Aircon ad featuring Xiaxue to 'save Earth' banned due to misleading claims
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Ang Peng Hwa , Wendy Cheng , Advertising Standards Authority Of Singapore , Advertising Standards Authority , Prof Ang Peng Hwa , Singapore Code , Advertising Practice , Straits Times ,

PRISM+ air-con ad featuring Xiaxue deemed misleading by advertising standards watchdog

The advertisement claimed that using PRISM+'s air-con model was the "best tip" to "save Earth", said the Advertising Standards Authority of Singapore. ....

Wendy Cheng , Advertising Standards Authority Of Singapore , Zero Smart , Advertising Standards Authority , Singapore Code , Advertising Practice ,

Prism+ air-con ad featuring Xiaxue deemed misleading by advertising standards watchdog

SINGAPORE Singapore's advertising standards watchdog has deemed some of the claims made in an advertisement by electronics retailer Prism+ "not acceptable". ....

Wendy Cheng , Advertising Standards Authority Of Singapore , Consumers Association Of Singapore , Consumer Commission Of Singapore , Zero Smart , Advertising Standards Authority , Singapore Code , Advertising Practice , Consumer Protection , Fair Trading , Industry Alvin Tan , Consumers Association , Consumer Commission , National University , Singapore Business School ,