Extra Singular Society Tapping into consumer concerns around personal finances, heightened by the pandemic, H&M Group’s new subscription-based retail model, Singular Society, offers home and wardrobe essentials to members at cost price. Designed to make a profit via membership fees rather than product, the initiative demonstrates the brand’s commitment to transparency, courting consumer trust. Soft-launched in December 2020 and described by H&M as a service for members, rather than as a source of income, Singular Society has a 1,775 sq ft flagship showroom in Stockholm, Sweden. The sp...