Corewell. Pine Knob. Biggby. What makes a company name stick?
From Corewell and Stellantis to the old-made-new Pine Knob, lots of Michigan companies are taking on new names. Marketing experts explain how to make them stick.
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From Corewell and Stellantis to the old-made-new Pine Knob, lots of Michigan companies are taking on new names. Marketing experts explain how to make them stick.
The five-story Woodward West development will bring 204 apartments and nearly 25,000 square feet of ground-floor retail space to Midtown.
Our roundup of the latest news from metro Detroit and Michigan businesses as well as announcements from government agencies.
Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all. The demand for more wholesome, healthy foods continues to grow throughout the United States and elsewhere, although access to organic products can be challenging given the cost. However, the launch of Inspired Organics (iO) from Lipari Foods, Warren, MI, aims to change all the pretentiousness to make organics universally approachable with a 180-product line distributed in small shops and independent grocers nationwide. Delivering on that proposition i...