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eMoney launches a new name for digital marketing solution: Tech To round up
News Highlights: eMoney launches a new name for digital marketing solution: Tech To round up
eMoney says advisor marketing should be like bamboo: strong yet flexible, with rapid growth for little effort. (Photo: Shutterstock)
Fidelity Investments’ eMoney Advisor has launched its new digital marketing brand, Bamboo.
Bamboo, formerly known as Advisor Branded Marketing, provides advisors with the “tools and resources they need to acquire, retain and engage their customers and prospects,” eMoney said Wednesday.
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The name change and rebranding followed “extensive research and reflects a significant evolution of ABM, which was originally launched in 2012,” it noted. ....

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