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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The pandemic forced travel brands to get smarter by using their loyalty programs to engage with consumers even when those customers aren’t traveling. That new skillset will have a lasting impact even after the pandemic eventually fades. Being savvier at engaging customers at all times was one of the four takeaways from Skift Live’s Loyalty and Subscription Summit, which took place as a virtual event on April 21. Other takeaways included revamping loyalty programs to ...

Yet this is a market that seems to be worth pursuing. There’s a potential $1 billion-plus digital nomad subscription addressable market in the U.S., according to Skift Research, presented at a Skift Live event on Wednesday. Do the risks outweigh the benefits? Skift Research, presented at a Skift Live event on April 21. “Discover Puerto Rico continues to put health and safety at the forefront of all marketing efforts to ensure visitor and resident wellbeing,” said Brad Dean, CEO of Discover Puerto Rico. “This includes communicating the latest health and safety measures alongside import...

More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Tripadvisor believes its new subscription product could become a new business line generating more than $1 billion a year. But that will likely only happen if the company can make the program about more than just a mechanism for consumers to get discounts on hotels, experiences, and other travel offerings. That was the word from Brad Soroca, Tripadvisor’s vice president of marketing and business development and general manager of direct to consumer, when speaking about...

Send As we come into 2021, Skift will continue to do what it has always promised to do: come up with new ways of looking at the world of travel and deciphering and defining the new uncertain future. To prepare for 2021, we’ve rebuilt our events website and launched Skift Live, the new umbrella brand for all of our events. In 2021, we’ll have over a dozen online Skift Live events, including mainstays such as Skift Global Forum and newcomers like the Loyalty and Subscription or the Business Travel and Future of Work Summits. To make easier to attend, we’re offering a