Skift Loyalty News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This video covers: Why customer data will be at the center of travel recovery: Many travelers will need to “relearn” how to travel again, so sending the right messages to the right customers, supported by first party data, will be key. Why brands need to take control of their first party data: Particularly with the death of the cookie, third-party data is no longer fully reliable. How Amperity is helping travel brands leverage the right customer data: These insights will be more important than ever as brands need to be quick and proactive in their business decisions. Details about Alaska ...

In this video: New research from The Cornell Center for Hospitality: data shows that post-stay engagement, for example through email messaging like surveys and requests for reviews, can increase direct booking tendencies. A look at direct versus social customer feedback: defining each feedback  model and how they should be treated as critical ‘in between’ moments for hotel brands. Types of loyalty and managerial responses: the difference between cognitive and affective loyalty and how each contributes to building brand loyalty over time. What channel choice tells us about customers: exam...

More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The subscription business model is nothing new, its origins dating back to when newspapers began offering home delivery and the milkman brought milk to your front door. Evolving over time, modern-day subscriptions are becoming a hot commodity for the travel industry to boost revenue as it rebounds. If you’re not sure how to modernize or implement subscription offerings in your travel brand, experts on Wednesday offered their advice at the Skift Loyalty and Subscription...