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Skincare Guru Hyram Yarbro Is Shaking Up the Beauty Industry


Credit:
Akoni Phoenix
When social media skincare guru Hyram Yarbro, best known as Skincare By Hyram, puts his stamp-of-approval on a product, it s common for his loyal following to swipe it off stores shelves (just look at the influence he had on CeraVe s booming success this past year). Since joining TikTok in March (he s been a Youtuber since 2017), the 24-year-old gained a following of nearly 7 million and the hashtag #hyramapproved has been viewed on thousands of videos over 34.7 million times. But what exactly is it about Yarbro s content that gets Gen Z  to slather on sunscreen and keep coming back for more? ....

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