'Korean Is Not a Barrier', K Contents Overseas Landing Operation
As K-content rapidly expands its territory to overseas markets, the production method is rapidly changing. Instead of vague localization strategies such as featuring Hallyu stars fluent in English, they are creating content focusing on Korean colors or producing content that looks like American dramas to begin with. Studio Dragon is producing a 10-part drama "The Big Door Prize" in collaboration with famous American production company Sky Dance Media. It is based on the original novel of the same name and was written by Emmy Award-winning author David West Read. It will be aired on ...
Source: hancinema.net