The partnership with Sky Digital is part of Warner Musicâs mandate of âtaking the Indian sound global,â Jay Mehta, Warner Music India managing director, tells Billboard. The tie-up follows a similar distribution deal with Bollywood label Tips Music and a licensing agreement with Punjabi music aggregator Ziiki Media, which were announced in October and May 2020, respectively. In addition to running an in-house label whose roster includes such Punjabi singing stars as Sunanda Sharma, Sky Digital currently serves as the aggregator for over 40 Punjabi music labels as well as sever...