BBCNEWS The Media Show August 2, 2021 01:44:00
I think it's important that if you're going to reach new audiences, you need to cover things in a slightly different way. we went back at the end of 2019, we did a process called sky labs where we set up a full week immersion, a way from the day—to—day grind of what we normally do, to work out what our strategy was for the tournament. and we came up with five pillars. one was called cricket for everybody, which was really about how we distribute the tournament and constant links to participation — it's really important that more girls and boys pick up a bat and ball as part of this. the ...
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