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funding space. alfred edmond is the media -- he's an entrepreneur himself with his brand much bow ties. slaf a ruin inis the co-founder of one of the largest crowd funding programs. great to see you guys. >> thanks for having us. >> sherwood, we've been talking about this since you started lobbying for this in washington. give us an update. what does this mean? >> i think this is the biggest change to the securities laws in eight decades. so we haven't been able to use general solicitation to reach out to investors since the law was crafted. but now for the first time we're going to be able to use the mechanisms like the internet to go out there and go to credited investors and say i have a great idea, help me fund this and grow a business. >> put this into layman's terms. i, jj, have a great idea for a new pen company. i can put it online and say to everyone out there, whoever comes to my site, hey, come give me money for my pen?