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Celestial Seasonings is proud to announce a significant step forward in its commitment to improving the sustainability of its packaging. The global specialty tea brand will no longer include plastic overwrap on the boxes of more than 130 teas, a move estimated to eliminate up to 165,000 pounds of plastic waste from landfills in 2024 alone.

The tea's namesake mascot was created in 1973. Rudely awakened by the Boulder-based company fifty years later, he's a social media hit and a highlight of the revived tours.

Integrated advertisement created by Deutsch, United States for Celestial Seasonings, within the category: Non-Alcoholic Drinks.